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, by Brian Wansink Brian Wansink
Download PDF , by Brian Wansink Brian Wansink
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Product details
File Size: 3405 KB
Print Length: 288 pages
Page Numbers Source ISBN: 0553804340
Publisher: Bantam; 1 edition (December 19, 2006)
Publication Date: December 19, 2006
Sold by: Random House LLC
Language: English
ASIN: B000MAHC0E
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Amazon Best Sellers Rank:
#93,877 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
There are a lot of books out there about changing habits, improving your life and restructuring things so that you'll be able to control your impulses and urges better. I liked Wansink's style of writing, his anecdotes and the numerous studies that he's done. He is pretty much the definitive expert on consumer behavior, and a lot of books ("Power of Habit", "Switch", "Willpower", etc.) make references to his work.There's nothing terribly new, although I think this guy was probably the originator of a lot of the progression towards self-help and changing your life books. His stories are quite interesting, but I think it's still not quite so clear how you would go about putting his ideas into practice.Wansink suggests that we make small changes into our lives, a 100-200 calorie reduction from our diet so that we gradually lose weight without even knowing it. The problem with that is that often 100-200 calories will pop up to take place of the eliminated calorie threat. It's like the Lernaean Hydra--cut off one head and more temptations come in.I would recommend this book as good general reading, but don't expect it to change your life.
I had to stop reading this book halfway through. I got tired of the author mentioning his lab where he conducts studies every other page. Then there was the ‘bulk’ or filler info of we use larger plates, fast music makes us eat more, etc. we over eat for two reasons: psychological and biological. It doesn’t require a 200 page book.
Google this guy's name. He got exposed for rigging the numbers in many of his tests. He's basically on desk duty at Cornell until he retires (see P-Hacking).As for the book instelf:Nothing new here, just move along. Same old calories in calories out. It's basically telling you to hide your candy and junk food... Well DUH!
I just finished reading this book. It was recommended on a blog ( Simple-Nourished Living) and I am so glad that it was. The book is very easy to read, it is entertaining while being very informative. It have me a lot to think about, and explained behavior in terms that most people won't have any problems understanding. I will probably read it a couple of more times. I definitely will tell my weight watcher friends about it
I purchased a used book, with the idea of reselling it, but I think I will keep this one! The author shares some very insightful findings about why we eat. It isn't a "diet book" but written from a researcher's point of view of what motivates people to eat. He does offer a nice summary at the end of each chapter and some great tips on what to do to actually reduce your weight -- such as "drinking 8 cups of "ICE WATER" a day will actually cause you to burn 70 additional calories per day - which will add up to almost 10 pounds in a year!"
The basic concept of this book is simple: you can achieve your ideal weight not by dieting but by being more aware of what the author calls the "Mindless Eating" gab of about 100-200 calories that most of us take in every day without even realizing it.200 calories is the equivalent of two medium lattes at Starbucks, or less than one Mars candy bar.What will happen to you if you overeat by 200 calories a day? Doesn't sound like much, but since a pound of fat is 3500 calories, you will gain over TWENTY POUNDS!That's right, TWENTY POUNDS a year if you just mindlessly overeat by a mere 200 calories a day.How do we overeat? You will discover in this book surprising fact, for example:* No matter how educated people are, they all mindlessly eat more if food is served in a bigger container.* We all mindlessly eat more if we merely THINK that the food is going to taste great* We eat more if we go for seconds, and less if we preplate our food in advance, including dessert, and see it all on the table.* We mindlessly eat drink more if we drink from short, wide glasses than tall, skinny ones* We mindlessly eat more if we have more variety (think Thanksgiving dinner)* We mindlessly eat more if we eat Chinese food with utensils instead of chopsticks*We mindlessly eat more if we eat with another person than if we eat alone. However we do eat less in a large group where we want to make a good impression.Everyone of those factors is absolutely unconscious and not under our control. The author has plenty of very entertaining studies showing how every class of people mindlessly eat and what are the psychological reasons behind it.It's easy to control your mindless eating once you've read this book and applied the principles. Remember that just 200 extra calories a day, represents over 20 pounds of fat over a year! This book will show you how to keep your weight under control effortlessly, no matter what diet you're on.
A fast read. Written for the general public, a book that would benefit everyone whether or not weight loss is the goal. The author explains why people eat the way they do habitually, through external cues, etc. Can aid in eating healthy.
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